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Founded On Purpose

Building Gratitude & Brands with Stacy Bernstein of All Better Co.

In this episode, co-founder Stacy Bernstein of the innovative first aid and skin care company All Better Co. discusses her unique approach to building a brand that goes beyond just logos and packaging. Stacy shares insights into the importance of consumer experience, product design, and brand storytelling in creating a successful business. She delves into the complexities of running a startup, the challenges of staying true to a brand’s mission, and the hard choices founders face. Stacy also emphasizes the significance of collaboration, both within a company and among fellow entrepreneurs, especially for women in business.

episode details

Key Takeaways:

  1. Beyond the Basics of Branding: Stacy explains that branding is more than just logos and colors; it’s about creating a holistic experience for the consumer. She uses the example of their innovative product design, which considers practicality and user experience, as a crucial aspect of their brand story.
  2. The Challenge of Being Wrong: Stacy candidly discusses a pivotal moment early in her company’s journey when she had to end a partnership with a creative agency, despite significant investment. This experience taught her the importance of making tough decisions to stay true to the brand's vision.
  3. Teamwork and Collaboration: Stacy highlights the importance of collaboration in her life, both personally and professionally. She attributes much of her success to the teamwork and support from her co-founder and other colleagues, illustrating that entrepreneurship doesn’t have to be a solo journey.
  4. Advocacy for Women’s Rights: Stacy is passionate about women's rights, particularly reproductive rights, and how these issues intersect with business. She discusses the importance of women growing their wealth to influence policy and create meaningful change.
  5. Finding Joy in Play: Despite her busy schedule, Stacy makes time for play, particularly through her love of soccer. She shares how this activity brings her joy and balance, which are crucial for sustaining the energy needed to run a business.

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Memorable Quotes:

  • "Branding isn’t just about a logo; it’s about how a product makes people feel and how every aspect of that product has been thoughtfully designed for actual use."
  • "We are only as strong as the team around us, and that’s why I always use 'we' instead of 'I.' Collaboration is key to success."
  • "Policy change comes down to money, and when women can grow their wealth, real change can happen."
  • "I find more joy in playing soccer now than I did during my college career. It’s my way of choosing joy and staying balanced."

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