The first aid and skin care brand All Better Co. has built with purpose since its inception, so offering a Purpose Round™ to scale production and distribution of their award-winning and mom-approved products was a natural decision for founders Merav Goldman and Stacy Bernstein.
The founders met in the school pickup line, and the company was born out of a shared need for more effective solutions for bites, bumps and bruises for all members of their family. They also share a similar philosophy when it comes to fundraising and gender equity in investing and wealth creation, especially given that female founders receive less than 2% of all venture capital funding 1.
“When we started this company we really got to talking about what it meant to be women founders,” said Bernstein. “We really got to understand what it meant to be and to look at female investors and that there is a disproportionate amount of our of men that are investing as there are to women and how could we make it more accessible to women that aren’t used to investing.”
Those values led them to raise via a Purpose Round® to meet demand, expand retail partnerships, and grow their product lines. They worked with Renew VC and Dalmore on a bespoke investment site that connected story, purpose and market opportunity with a frictionless investment process to welcome all investors — accredited and non-accredited — in the opportunity.
“We’re building something big with All Better Co., and you don’t want to miss the opportunity to be a part of that,” Goldman said.
Big is right — the personal care market is valued at $428.8 billion 2. With their proprietary plant-powered products, innovative dispensers and applications, and modern branding, All Better Co. has spotted an opportunity to address a lack of innovation, fragmentation, and outdated formulas to build something better.