Transforming customers and community into owners and advocates™.
what
Gathering a broad community of investors is exciting, but mobilizing community around purpose is powerful.
Purpose Rounds® are bespoke growth-stage fundraising rounds for women, overlooked, excluded, and impact founders. They include both accredited and non-accredited investors, and can either replace or complement venture capital and private equity.
why
There is no limit to what can be achieved when like-minded investors align their values with those of a company and a founder.
Case studies
People don’t simply want beautiful objects in their homes — they want their purchases to put more good in the world.
Meanwhile, highly skilled, local artisans in places like India are forced to walk away from multi-generational vocations because of a lack of meaningful distribution — for example, roughly 30% of India's artisans had left their crafts between 1980-2010. (source 1 TK) That’s where Mela Aristans comes in. They partner with more than 3,500 artisans to create a unique supply chain, consistent fair wages and a global market for their goods that enable them to keep preserve cultural heritage while meeting the rising consumer demand for high quality, unique home goods produced in meaningful and responsible ways. 2
After scaling to millions in annual revenue and distribution more than 1000 stores 3, they showed their commitment to impact and community by opening a Purpose Round to accelerate growth and further its commitment to empowering artisans across India, Vietnam, and Indonesia 4. They worked with the team at Renew VC and Dealmaker to launch a bespoke offering, including a dedicated landing page to showcase the opportunity and investment incentives that included early bird bonus shares, products, and experiences with the artisans themselves. 5
“We are really excited to democratize investing,” said founder Navroze Mehta. “It’s been in this bubble where investors typically have had to invest quite significant amounts of capital, usually $25,000 or more, to participate in any kind of offering in a startup environment. So the movement in the last few years has been a really brilliant way to allow anyone in the audience to participate in what they believe in and invest in it and see the growth and participate in that upside and share in everything Mela has to offer.” 3
The first aid and skin care brand All Better Co. has built with purpose since its inception, so offering a Purpose Round™ to scale production and distribution of their award-winning and mom-approved products was a natural decision for founders Merav Goldman and Stacy Bernstein.
The founders met in the school pickup line, and the company was born out of a shared need for more effective solutions for bites, bumps and bruises for all members of their family. They also share a similar philosophy when it comes to fundraising and gender equity in investing and wealth creation, especially given that female founders receive less than 2% of all venture capital funding 1.
“When we started this company we really got to talking about what it meant to be women founders,” said Bernstein. “We really got to understand what it meant to be and to look at female investors and that there is a disproportionate amount of our of men that are investing as there are to women and how could we make it more accessible to women that aren’t used to investing.”
Those values led them to raise via a Purpose Round® to meet demand, expand retail partnerships, and grow their product lines. They worked with Renew VC and Dalmore on a bespoke investment site that connected story, purpose and market opportunity with a frictionless investment process to welcome all investors — accredited and non-accredited — in the opportunity.
“We’re building something big with All Better Co., and you don’t want to miss the opportunity to be a part of that,” Goldman said.
Big is right — the personal care market is valued at $428.8 billion2. With their proprietary plant-powered products, innovative dispensers and applications, and modern branding, All Better Co. has spotted an opportunity to address a lack of innovation, fragmentation, and outdated formulas to build something better.
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THe Power Of PUrpose
how
Purpose Rounds® are a movement — a strategy — and therefore, they are are platform agnostic. They are not offered or supported by any particular broker dealer or crowdfunding portal.
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